That might be a selfie they take with the crowd in the background, or something even more valuable. Some artists share exclusive content with fans who sign up. SET.Live makes it easy to set these up via its Sweeps tab: building competitions and then choosing the winner(s) and messaging them via the company’s own system (rather than to their personal number): They can create competitions, for example offering a signed poster, picture or even a guitar to fans, or offering meet’n’greets and VIP experiences. Like other direct-to-fan plays, SET.Live’s pitch is that it will help artists understand who their fans are, accessing the kind of data that has previously been inaccessible at a granular level on platforms including Facebook, Spotify, YouTube and TikTok.įor artists and their teams, the process starts by setting it up based on the tour schedule and preferences. To use it, fans simply need a smartphone with internet access: the service works in their web browser rather than requiring a native app to be downloaded. Launched in 2022, SET.Live is a direct-to-fan engagement tool built by US music/tech company Music Audience Exchange (MAX).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |